Undergraduate Admission
    Graduate Admission

    Social Media Marketing, IT-M 464

    About this Course:

    Class participants will explore the tactics, tools, and strategies of incorporating new media channels to successfully grow a business and/or to maximize the goals of other types of organizations..

    In Progress

    Currently Scheduled

    Expected Outcomes:
    Upon successful completion of this course, participants will be able to:

    • Demonstrate knowledge of current tools, tactics, and strategies of Social Media Marketing appropriate to business requirements at the professional, managerial and executive levels.
    • Apply these techniques in the development of a Social Media Marketing plan appropriate to each of these levels.
    • Describe and discuss how Social Media Marketing can be integrated in an organization's overall marketing plan.

    Course Outline:

    • Social Media Components and Tactics: Social Networks, Blogs, Microblogs, Photo Sharing, Audiocasting/Videocasting, Search Engine Optimization, Search Engine Marketing, Mobile Apps
    • Social Media Tools: Review of current products and services
    • Social Media Strategies
    • Running a Social Business
    • Social Credit Risk Management

    Course Details:

    Grading/CEU award for this course includes mid-term and final exams.

    Credit:
    4

    Instructor:
    Robert VanDame