Entrepreneurship for IT Professionals, IT-M 481
About this Course:
This course prepares students to become leaders in information technology and to build IT companies. Students design an develop a prototype IT product and prepare a business plan and venture proposal presentation.
Some experience in the field of Information Technology is required for enrollment.
Who Should Attend:
Any manager who wants to be able to evaluate the business model of his or her enterprise division, or expert who wants to use the technical knowledge he or she has developed in years of study and business practice. It is designed to help the business manager stop working for other people and start declaring economic independence.
Upon completion of this course, participants should be able to:
- Assess the viability of a new business concept or idea
- Identify the critical assumptions underlying a new business concept and the milestones in implementing the business concept
- Develop strategies to achieve a sustainable competitive advantage for the new venture
- Understand the implications of the overall strategy for sales, marketing, finance, legal requirements, operations, human resources and other business functions and the interrelationships among the different functions
- Develop a business plan and startup scenario to facilitate the implementation of the business idea or concept
- Communicate effectively the strategic vision for the business and its strategies that will serve as a road map for initiating and growing the business
- Develop an understanding of your personal entrepreneurship strategy
- Entrepreneurs, Opportunity Assessment and Start-up Funding
- Marketing Framework
- Marketing I: Positioning and Segmentation
- Marketing II: Pricing and Tactics
- Sales: Process, Pipelines, Forecasting
- Product Development
- Alternatives to Starting a Business: Buying or Franchising
- Managing Growth
- Strategic Business Exits
Grading/CEU award for this course includes assignments and papers