John Cain

John Cain is a design strategist, serial entrepreneur, and educator whose work has consistently focused on innovation—developing robust methods for creating products and services amid the startling challenges and opportunities of the past three decades. In the face of new technologies, globalization, and the current data economy, he has persisted in applying an integrative approach, drawing on the humanities, technology, and design traditions to inform his own work, and that of his clients and students. Cain joined IIT Institute of Design as a visiting industry professor after teaching for over 20 years at ID as an adjunct faculty member. Cain is currently active in a number of ventures including consumer products, data, and analytics start-ups. He is a frequent writer and lecturer on topics ranging from experience design and consumer research, to innovation, data analytics, and the internet of things.

Education

B.S. Mechanical Engineering and Industrial Design, Illinois Institute of Technology

Publications

Cain, Cherkasky, and Robinson. 2014. "The Bottom Line on Experience: Measuring Return in the Age of Storytelling"

Professional Activities

Co-Founder of Data Mining and Supply, Vice President of Consumer Experience Strategy at SapientNitro, Principal at Sideriver Ventures