Exploring the Influence of Consumers’ Characteristics on Obesity-related Health Outcomes

Exploring the Influence of Consumers’ Characteristics on Obesity-related Health Outcomes

• Harold L. Stuart Endowed Chair in Business Siva K. Balasubramanian
• Zheng Zhou (Stuart Ph.D. Management Science ’20)
• Mark H. Fishbein, Lurie Children’s Hospital of Chicago and Associate Professor of Pediatrics, Northwestern University Feinberg School of Medicine

Abstract:

We conducted a survey (N=470) of Chicago households near Humboldt Park (a predominantly Hispanic community) focused on nutrition perceptions, food consumption, and health outcomes. Motivated by the research gap on the relationships between consumer perceptions, consumer characteristics, and health status, this study proposes and develops a model of interrelationships among the following constructs: Buying Impulsiveness, Nutrition/Health Link, Behavior Control, Weight Perception, Nutrition Knowledge, Motivation to use/process nutrition information, and health outcomes such as BMI and Health Status.

Guided by prior research, 10 model hypotheses are tested using a Structural Equation Modeling (SEM) framework. Results strongly support our model predictions. We also test the measurement invariance as well as the structure invariance across a set of grouping variables. Related multiple group analyses provide additional insights on demographic characteristics of consumers. Implications of findings for future research are discussed.

 

All Illinois Tech faculty, students, and staff are invited to attend.

The Friday Research Presentations series showcases ongoing academic research projects conducted by Stuart School of Business faculty and students, as well as guest presentations by Illinois Tech colleagues, business professionals, and faculty from other leading business schools.

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