LinkedIn Career Seminar: Using LinkedIn to accelerate relationship development and drive business growth

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McCormick Tribune Campus Center, Auditorium, 3201 S. State Street, Chicago, IL 60616
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LinkedIn offers abundant opportunities for companies to engage potential customers, solidify existing relationships, and sell and market their products and services. Successful use of LinkedIn comes down to optimizing a LinkedIn profile, building a strong and cohesive professional network, and applying online information to real world interactions. The challenge lies in streamlining the approach, maintaining a human touch in communicating with others, and converting LinkedIn activities into tangible business results.

During this interactive and content-rich program, JD Gershbein (MS PSYC ’85) will reveal the revenue-generating potential of LinkedIn and discover strategies that can be applied immediately in order to build a powerful corporate brand. He will illuminate the processes by which companies can connect people-to-people and people-to-knowledge, gain a competitive advantage in their markets, and stay top of mind with their customers.

Since 2006, Gershbein, CEO of Owlish Communications, has helped advance the collective awareness of LinkedIn and inspired opportunity-oriented professionals in all walks of business to step up and achieve on the site. His ability to spark others to action has earned him the moniker of “The LinkedIn Catalyst.” JD is considered one of the world's top thought leaders on LinkedIn and a pioneer in the design and delivery of LinkedIn education. He is also a globally acclaimed social business psychologist, keynote speaker, a frequent broadcast media expert on LinkedIn for business, and a contributing writer for The Huffington Post and Forbes. Additionally, JD is adjunct professor of marketing communications at Illinois Institute of Technology's Stuart School of Business, where he is advancing social media marketing as an academic discipline.

A light meal will be provided from 6:30-7 p.m.

Contact:

Robert Hoel (BS BE '70)
Alumni Board of Directors
Chair, Career and Professional Development Committee
alumni@iit.edu