"Tweet Me: Using social media to mobilize people and customers"

Humanities Prof. Libby Hemphill and Chicago-Kent Prof. Ed Lee are teaming up to present at Social Media Week Chicago. Their talk is titled, "Tweet Me: Using social media to mobilize people and customers."

Using social media to mobilize people, whether for a product campaign or a political protest, is no easy task. This presentation will highlight some of the challenges organizers and entities face when trying to mobilize and sustain a campaign through social media. It is based on our empirical analysis of the ongoing efforts of political activists to engage the public about the NSA surveillance controversy by use of Twitter.

Get more information here.