Balasubramanian’s Paper Accepted by the International Journal of Advertising

The paper “Attitudes and Related Perceptions about Product Placement: A Comparison of Finland, Italy and the United States” written by Siva Balasubramanian, Associate Dean and Professor of Marketing, has been accepted for publication by the International Journal of Advertising.

Co-authors of the paper include Nadia Sabour (Jyväskylä University School of Business and Economics, Finland), Deepa Pillai (Northeastern Illinois University, Chicago), and Giacomo Gistri (University of Macerata, Italy).