Guest Speaker Bios
Will Krohn
Will is the founding strategic director of employee experience within the Life Sciences practice at Qualtrics. Over the past three years, he has built and led enterprise sales teams and worked with hundreds of global clients to capture ongoing employee feedback and analyze the subsequent impact on customer experiences.
Before Qualtrics, Will spent more than six years at IBM, partnering with universities and Fortune 500 clients and evangelizing the power of predictive analytics and natural language processing. With a heart for education, Will and his colleagues helped launch analytics degree programs at world-class institutions like Stuart School of Business. Will’s career path also includes time at W.W. Grainger and NYSE.
As a Chicago native, Will graduated from DePaul University with a Bachelor of Science in Marketing. Outside of work, Will enjoys time with his wife, Leika, and their daughter in their Schaumburg home.
Arjun Chakravarti
Arjun Chakravarti is managing partner of Cogknition, a strategy and analytics firm focused on using data to deliver growth for clients. Prior to founding Cogknition, Arjun was senior vice president of global strategy, analytics, and insights at GES, where he commercialized the marketing and customer analytics practice. He was also a founding faculty of the M.S. in Marketing Analytics program at Stuart School of Business.
Arjun continues to serve on several association boards and is a frequently-invited keynote speaker on the economy and business strategy. He received his Ph.D. and M.B.A. from the University of Chicago Booth School of Business.
Deeti Gandhi
Deeti Gandhi is a marketing analytics professional with over eight years of experience in the fields of data analysis, finance, and marketing. With a strong background in data visualization, marketing strategy, and data modelling, Deeti has become a trusted advisor to KPMG partners seeking to improve their marketing performance.
Deeti began her career in marketing analytics at McDonald’s Corporation, where she quickly distinguished herself as a skilled data analyst with a talent for uncovering key insights that drove digital marketing success. Throughout her career, she has honed her skills in web analytics, campaign optimization, and account based marketing, enabling her to consistently deliver exceptional results and drive growth for the firm.
In her current role at KPMG LLP, Deeti is responsible for analyzing the performance of marketing campaigns across a variety of channels, including events, email, paid search, social media, display ads, and traditional advertising. By leveraging advanced analytics techniques, Deeti helped KPMG LLP to better understand the impact of their marketing efforts and make data-driven decisions to optimize their performance.
Deeti is also committed to ongoing professional development and has completed Google Analytics advanced certification and Demandbase ABM Foundations certification, ensuring that she remains at the forefront of emerging trends and technologies in marketing analytics.
Anoop Tiwari
Anoop Tiwari serves as vice president of customer analytics and product partnerships at CARS Inc, the premier automotive marketplace platform with the flagship brand of Cars.com, the leading car shopping website with a monthly reach of 27 million car shoppers. CARS Inc connects car buyers with approximately 20,000 local sellers and OEMs across the country through its range of marketplace, media, and digital solutions. Anoop has enjoyed nearly two decades at CARS, where he has contributed to strategic planning, forging commercial partnerships, executing M&A, optimizing data monetization, and overseeing research and analytics projects for strategic decisions.
An alumnus of Purdue University, Anoop earned his M.B.A. in 2005 and is also an executive scholar of Kellogg School of Management. Before attending business school, he held a business development role in the technology sector and has a background in academic scientific research. A digital enthusiast with a keen interest in analytics and data visualization, Anoop actively participates in several industry associations and has been an advisor to the Stuart School of Business graduate program for over five years. Additionally, he sits on the advisory boards of several early-stage ventures and is passionate about innovation and entrepreneurship.
