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WalletHub

“According to McCracken’s ‘Meaning Transfer’ model,” writes Siva K. Balasubramanian, associate dean of the Stuart School of Business and professor of marketing, “over repeated audience exposure to celebrity endorsement ads, the positive perceptions associated with the celebrity will tSiva K. Balasubramanianransfer onto the advertised product. Celebrity endorsers may be appropriate for certain products/brands and celebrities that are carefully evaluated for optimal product/personality match.”

ABC7 Chicago

Born and raised in Tokyo, Yuta Katsuyama came to the United States as a graduate student in 2018 to study business and design at Illinois Institute of Technology. During that time he launched a food startup called Onigiri Kororin for a school project, which has now grown into a company producing products available at over 30 locations in Chicago. “Sometimes I feel like I'm living a dream,” said Katsuyama. “I always wanted to start my own business.”

Bloomberg Law

“The majority held that you cannot parse a state regulation and say that it’s having to do mostly with morals as opposed to protection for the citizens of the state,” says Harold Krent, law professor at Chicago-Kent College of Law. “So that distinction that was forwarded by the pork producers was clearly rejected by a majority of the court, which is the controversial aspect of the decision because it does then open up other states to enact morals legislation which has an impact on out-of-state commerce.”

Interesting Engineering

“If you’re designing a new building, you have a lot of freedom to look at new technologies that save on energy consumption, but for existing buildings, you have limited options,” says Assistant Professor of Architectural Engineering Mohammad Heidarinejad, who led a research team that studied the effectiveness of window shades in reducing energy consumption

Hyde Park Herald

“Legal change does not make change on the ground, does not make social change. This is the lesson of history, certainly in the case of race relations,” says Christopher Schmidt, a professor of law at Chicago-Kent College of Law and author of “The Sit-Ins: Protest and Legal Change in the Civil Rights Era.” “But what we need, and what the sit-ins show us, is that when we have legal change in conjunction with social protest, then you can actually get changes on the ground.”

Informed Infrastructure

“In addition to the exciting findings of energy savings and payback period, this project served as a perfect example of the type of industry-relevant research we enjoy—combining field measurements and computer simulations to evaluate a unique strategy to save energy in one of the most famous buildings in the world,” says Brent Stephens, a co-principal investigator on the project and the Arthur W. Hill Endowed Chair in Sustainability.

MarthaStewart.com

To protect the shelf-life and quality of your jams and jellies, it's best to store them in the refrigerator. The cold temperature will significantly slow down the growth of microorganisms, according to Alvin Lee, Ph.D., associate professor of food and nutrition at Illinois Institute of Technology.

Supply Chain Quarterly

“Spoofing vehicles can be very dangerous,” says Professor of Mechanical and Aerospace Engineering Boris Pervan. “If you spoof one car, and that information gets passed on to others, it’s infecting the whole system. On the other hand, the information from the other vehicles could be of some use to tell you that you’re being spoofed, so right now we have no idea how that trade-off will play out.”